October 16, 2021

Spif Panel

Think Shopping & Women

And the winner is… Major Awards in the Idaho Potato Fans Exhibit Contest

6 min read
Pulling out all the stops to showcase their favored spuds, suppliers nationwide fought tough for the greatest honors in the Idaho Potato Commission’s (IPC) 30th yearly Idaho® Potato Enthusiasts Display Contest. Far more than $150,000 in dollars and prizes had been awarded in the 2021 competition, together with the sweepstakes prize: a journey for two to magnificent Sanctuary Camelback Mountain Resort & Spa in Paradise Valley, Arizona.

Jamie Bowen, IPC domestic advertising and marketing director:
 

“We are delighted to see retailers continuing this 30-12 months tradition of constructing amazing Idaho® potato shows that enhance sales and get their shoppers enthusiastic about browsing the develop section. Each and every year we see so quite a few new suggestions and inventive methods to market Idaho® potatoes. Generate managers are entitled to to be regarded for all of their expertise and merchandising expertise!”

But no Idaho® potato show would be full with out a little enable from its close friends. This year’s spud showcases also featured retail partners Hormel® Real Bacon Toppings and New Gourmet® Crispy Veggies, encouraging buyers to bake up their own potato masterpieces at dwelling.

Meghan Baumann, brand manager, Hormel® Genuine Bacon Toppings:
 

“Hormel® Genuine Bacon Toppings is very pleased to have had the opportunity to husband or wife with the Idaho Potato Fee on its annual display screen contest. Shows that includes Hormel® Authentic Bacon Toppings and Idaho® potatoes encourage people to elevate their favorite recipes, eventually driving acquire and solidifying product sales with retail associates.”

Ting Sheng, shopper marketing & promotions supervisor for Fresh Gourmand Co.:
 

“Congratulations to the creative winners of this year’s Idaho® Potato Enthusiasts Exhibit contest! It is normally fascinating to see the remarkable shows our produce associates aspiration up applying Clean Gourmet® Salad Toppings.”

Alan Summers, develop manager, Broulim’s, Rexburg, Idaho:
 

“It was a lot of enjoyable, and I respect the response we bought from it.”

Creating the 1st area display in the 10+ registers group was an ongoing labor of like for Alan Summers, create supervisor at Broulim’s in Rexburg, Idaho.
 

Making the 1st place display screen in the 10+ registers group was an ongoing labor of appreciate for Alan Summers, develop supervisor at Broulim’s in Rexburg, Idaho

Alan Summers:
 

“I start off preparing a pair months in advance—I write down concepts as I consider about it. Then I compile it into a approach and execute it. Even when the show is getting built, I normally get ideas and adapt the display screen.”

The conclude outcome was a testament to spud sentiment, that includes a big poster of a loaded baked potato overlooking a purple potato heart established in a qualifications of russets. Purchasers shared the really like by boosting develop sales 4 to 8 p.c overall when the Idaho® potato show was up, claims Summers.
 

In Providence, Utah, develop supervisor Grant Naylor’s 1st place display screen in the 6-9 sign up class literally spelled out the spuds’ Idaho roots.

Grant Naylor, create supervisor, Macey’s, Providence, Utah:
 

“Our keep is found not much from the southern Idaho border, and we preferred to promote to our guests that these potatoes were from Idaho.”

In Providence, Utah, develop manager Grant Naylor’s 1st place screen in the 6-9 sign up classification pretty much spelled out the spuds’ Idaho roots. Loose purple potatoes sat on a backdrop of free baker russets, highlighted by eye-catching Mylar and latex balloons.

Grant Naylor:
 

“It drew a great deal of attention [and] we experienced individuals shopping the screen prior to it was even finished.”

The successful exhibit, which Naylor estimates took 6 hours to make, aided double sales of 10-pound baggage in comparison with the 7 days prior to the screen went up.

Grant Naylor:
 

“Inserting comprehensive sleeves of the bagged potatoes in the rear of the show turned out to be a good concept. We sold a number of complete sleeves of potatoes considering that they ended up obtainable for the company.”

Idaho spuds on the transfer encouraged make manager Danny Kim’s show at Decide-Rite Thriftway in Montesano, Washington, which took 1st place in the 1-5 sign up classification.

Danny Kim, create manager, Decide on-Rite Thriftway, Montesano, Washington:
 

“Every person loved the show, and individuals mentioned it looked good!”

Idaho spuds on the go impressed produce manager Danny Kim’s screen at Select-Rite Thriftway in Montesano, Washington, which took 1st area in the 1-5 register classification. The elaborate practice and tractor manufactured by Kim fueled tons of added curiosity in the deliver office, he says, and served propel product sales almost 10 per cent bigger.

Danny Kim:
 

“I’m very fantastic at artwork, and I do a lot of woodworking and drawing. I love functioning with wood and making items. I’m now arranging subsequent year’s screen in my head!”

For many retail produce professionals, the annual IPC level of competition features a perfect option to be identified for pleasurable but often unsung merchandising function.

Aaron Kemper, assistant retail store director heart retail store at Contemporary Thyme Industry in Carmel, Indiana, who entered the display contest for the 1st time this calendar year, agrees.

Aaron Kemper:
 

“A person of my most loved parts of my career is building displays and staying creative.”

Kemper says he was pleasantly astonished to see how lots of loose Idaho® potatoes had been offered by way of the exhibit, far too.

This year’s sweepstakes prize was a keep at Sanctuary Camelback Mountain Resort & Spa in Paradise Valley, Arizona.

Each entrant also was entered in a random sweepstakes drawing for a spa resort getaway for two at Sanctuary Camelback Mountain Resort & Spa in Paradise Valley, Arizona. Kyle Pruitt, the lucky winner for 2021, claims he programs to rejoice his 12-year marriage ceremony anniversary with his wife at the vacation resort up coming spring.

Kyle Pruitt:
 

“I’ve under no circumstances been to Arizona, and she’s by no means been there either. When my supervisor known as me to convey to me I experienced gained, I was coming back again from Dollywood with my wife and children. I thought he was pulling my leg!”

Merchants competed with other similar-dimension stores in a single of a few groups: 1-5 cash registers, 6-9 funds registers, or 10-furthermore dollars registers. Inside every single keep group, entrants had been qualified to gain these prizes:
 

  • 1st spot – $1,500
  • 2nd place — $1,000
  • 3rd put — $750
  • 4th spot — $500
  • 5th position — $250
  • Honorable Mention — $100 (100 chosen from remaining entries)

The Class Supervisor Match Program also awarded equivalent prizes to company category professionals for stores that capable for a 1st as a result of 5th location prize or the sweepstakes vacation to Arizona. All entrants received a totally free Nike Utility Velocity Backpack with a aspect sleeve that keeps a 32-ounce drinking water bottle inside of uncomplicated achieve.

In-retail outlet displays were necessary to integrate refreshing Idaho® potatoes (bag, bulk or both of those) with a distinct label demonstrating the Idaho title and the “Grown in Idaho®” seal, a plainly marked Idaho® dehydrated potato product, any selection of Hormel® Authentic Bacon Toppings, and any wide variety of Refreshing Gourmet® Crispy Veggies.

The exhibit also wanted to use IPC 2021 specific themed point-of-sale supplies: two double-sided Idaho® Potato Fans symbol display screen signs, one particular huge and two smaller double-sided symptoms showing an appetizing photograph, and two inflatable Mylar™ IPC-branded balloons. Shows were being required to be in the store’s generate segment for at least a person 7 days in between Feb. 1 and March 31, 2021.
 

Added Facts

For images of the successful displays and a total checklist of winners, pay a visit to www.IdahoPotato.com/Retail

IPC also sponsored a independent show contest for armed service commissaries from Feb. 22-28, 2021. Prizes have been awarded by revenue band group, with two winners per group. Each winner obtained a trophy and $300 (1st place winners) or $150 (2nd location winners) in commissary present cards.

For images of the profitable military services commissary entries, remember to contact Bowen at [email protected]

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