Former Amazon Prime Video exec launches video commerce app
2 min read
Dive Brief:
- Carving out market place share in video clip commerce, previous Vice President of U.S. Prime Movie Alex Perez-Tenessa and entrepreneur David Olmos have released Trendio, a movie shopping application that lets people perspective personalized shoppable articles, in accordance to a Thursday press launch shared with Retail Dive. The business has also tapped former Amazon Dwell personnel Julie Novak and previous Glossier government Leah Grubb to shape the app.
- The system lets end users interact with creators via their reside and pre-recorded films, pin their preferred goods to dashboards and acquire goods from brands within just the app, in accordance to the press release.
- The corporation gained an undisclosed sum in seed funding from undertaking capital agency Madrona, an early investor in Amazon. Former Zulily CEO Jeff Yurcisin, founder of Amazon Are living Munira Rahemtulla and former QVC board member Michael Zeisser all sit on the startup’s advisory board.
Dive Insight:
Amongst the manufacturers available on the platform are Advantage, Philosophy, Ursa Key, Nudestix and Avene. Trendio explained it has applied “stringent requirements” for its model associates and information creators on the system. It chooses its creators based mostly on their know-how, trustworthiness and relatability so that consumers can trust the articles they share.
Looking in advance to 2023, the company stated it is boosting its synthetic intelligence abilities to car-edit movies for shoppers’ choices, which it hopes will increase conversion fees. Citing the good results of online video commerce in China, Trendio aims to capitalize on the U.S. industry.
“We’re reinventing procuring amusement for a new generation,” Perez-Tenessa explained in a statement. “We released Trendio for the reason that regular e-commerce wasn’t doing work for customers who wanted to uncover new attractiveness models and products in a way that felt private and that they could belief. Our technology roadmap not only boosts the purchasing journey, it reinvents how persons knowledge video entirely – we are creating the initial-at any time individualized video clip expertise.”
Trendio faces rigid competition for the prime video clip commerce app. In November 2021, Wayfair introduced its video clip commerce application, Wayfair On Air, on iOS. The app showcases home decor products and solutions in a daily phase titled The Wayfair Rundown.
Earlier this 12 months, Want produced Want Clips, its shoppable movie feature that allows shoppers to understand about items in 5-to-30-next films. Klarna and Amazon afterwards launched similar shoppable video clip components.
