Home Depot expands loyalty programRetail Customer Experience

The Household Depot is growing its Pro Xtra loyalty method with supplemental membership tiers and advantages for expert contractors and builders.

The a few tiers are Member, Elite and VIP, in accordance to a push release.

Every dollar expended counts toward earning benefits even though also permitting customers to unlock the subsequent degree of Pro Xtra gains. As tiers are unlocked, pros entry supplemental perks these types of as a Elite Support Line for prioritized, exclusive guidance for organization demands, VIP encounters, account administration expert services with customized obtain help from Property Depot gurus, and chosen pricing. More gains for associates of all tiers will be unveiled through the 12 months.

“Execs make up about 10% of The Property Depot’s shopper foundation and approximately 50 % of our profits,” Hector Padilla, executive vice president of outside income and company for The Household Depot, mentioned in the launch. “To serve the Pro, it can be about getting rid of friction via a wide range of merchandise and abilities — no matter if they check out a Home Depot retail store for a last-minute want on the way to a occupation or system a bigger order in progress to be shipped to the job web page. We are targeted on serving the Professional no issue the place, when and how they opt for to store with The House Depot.”