May 18, 2022

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Think Shopping & Women

Introducing JCPenney Beauty, the Retailer’s New, Fully Inclusive Splendor Practical experience

4 min read

JCPenney groups up with 13 Lune to redefine inclusivity in the attractiveness industry

LEWISVILLE, Texas, July 20, 2021–(Business WIRE)–JCPenney today unveiled its designs for JCPenney Attractiveness, a new, inclusive in-retail outlet and on the net practical experience that displays customers’ natural beauty needs and requires, no make a difference their age, gender, race, pores and skin tone, hair style, splendor routine, or budget. JCPenney Attractiveness will supply the ideal combine of mass, masstige, and prestige items at a effortless, just one-prevent-store that celebrates customers’ distinctive, authentic magnificence. Debuting in pick retail locations and on in Oct 2021, JCPenney Splendor claims brands that champion, products and solutions that encourage, and associates who will welcome, manual, and support all in a place that puts consumers at simplicity.

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A new, hyper-inclusive splendor knowledge at JCPenney that celebrates customers’ special, authentic splendor, debuting in pick retailers and on line in Oct 2021.

“At JCPenney, our shoppers inspire all the things we do. That is why this new evolution of our elegance providing was produced with them in brain,” states Michelle Wlazlo, govt vice president and main merchandising officer, JCPenney. “Recognizing that each individual shopper is uniquely gorgeous, we made JCPenney Beauty to be a hyper-inclusive practical experience where by every person shines. We have partnered with like-minded natural beauty manufacturers to deliver this eyesight to existence and make certain everybody is represented.”

To deliver real elegance inclusivity to its numerous range of consumers, JCPenney is producing a shop-in-store knowledge in partnership with 13 Lune and other notable and inclusive natural beauty models. 13 Lune is a innovative attractiveness and wellness e-commerce platform intended to encourage the discovery of attractiveness brands made by Black and Brown founders that resonate with persons of all backgrounds. The partnership concerning JCPenney and Thirteen Lune is founded on a joint motivation to amplify assorted and inclusive magnificence brands, and build an innovative retail system that showcases and introduces various manufacturers to a broader audience.

13 Lune was started by two advocates for retail inclusivity, Nyakio Grieco and Patrick Herning. Grieco is a magnificence entrepreneur with two decades of knowledge and founder of nyakio™ Splendor, which honors her Kenyan heritage. Herning is the founder of 11 Honoré, a revered luxurious plus dimensions vogue label.

“13 Lune’s existence inside of one of the country’s longest standing vendors is profound on many stages. Our brick and mortar footprint inside of the visionary, hyper-inclusive JCPenney Magnificence place will deliver a beautifully curated assortment of brands from both Black and Brown founders and ally manufacturers who are focused to building long lasting modify in magnificence,” Grieco remarked. “Collectively with JCPenney, we are equipped to attain so many additional buyers with our inclusive natural beauty mission and products assortment, empowering them to see them selves mirrored in our curation and determination to uplifting our numerous providing of founders.”

By means of this attractiveness partnership and many others, JCPenney Splendor presents a collection of models and products and solutions that cross groups and selling price details. Providing anything from make-up, skincare, and fragrance to hair products and styling instruments, JCPenney Beauty’s choice will enable customers look and truly feel their greatest and will be complemented by the JCPenney Salon, a single of the major complete-services retail salons in the state, with the most assorted companies made available by a chain salon in the U.S.

Constructing upon a prolonged legacy of serving hundreds of thousands of JCPenney Salon and elegance buyers for a lot more than 5 a long time, the future generation of attractiveness at JCPenney was constructed upon intensive customer investigate to comprehensively comprehend and thoughtfully deliver against how clients shop for their elegance favorites. These insights informed anything from JCPenney Beauty’s delineated floor approach and 1-end-shop practical experience to its inclusive item assortment and useful beauty professionals.

The new elegance area will include things like an open up-thought flooring system, crisp thoroughly clean paint, and natural wood tone accents. Proficient profits associates, specifically trained to support all pores and skin tones and hair textures, will guide shoppers on their elegance journey, with product recommendations and tips and tips. JCPenney Natural beauty will have an similarly engaging online buying experience.

JCPenney Attractiveness will launch at select JCPenney spots across the place and on starting Oct 2021. The nationwide shop rollout will start out in Drop 2022, with the enlargement continuing by 2023.

JCPenney Corporate Communications
[email protected]

About JCPenney

JCPenney proudly serves prospects at additional than 650 merchants throughout the United States and Puerto Rico and at the Company’s flagship store, JCPenney is just one of the nation’s largest suppliers of attire, house, jewellery, and splendor products with a growing portfolio of personal and countrywide models. Guided by the Golden Rule, JCPenney employs far more than 50,000 associates throughout the world and has served consumers for more than 119 several years, actively playing a important position in the communities it serves. For more details, make sure you check out and stick to JCPenney on Facebook, Instagram, and Twitter.

13 Lune PR
[email protected]

About Thirteen Lune

Thirteen Lune is an e-commerce location intended to inspire the discovery of POC established natural beauty makes for all beauty enthusiasts to delight in, as very well as solutions produced solely for the magnificence desires of Black and Brown folks. 13 Lune is a outcome of a partnership between Nyakio Grieco, founder of nyakio™ Elegance which is based mostly on her family’s African society and traditions, and Patrick Herning, founder and CEO of measurement-inclusive e-commerce system, 11 Honoré. Thirteen Lune seeks to be a vehicle for change and a system for reliable allyship wherever the voices of Black and Brown elegance founders are read and celebrated.

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Aubrey DeZego
[email protected]

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