September 30, 2023

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TAG Heuer selects Hammerson’s Bullring for debut standalone boutique in Birmingham

2 min read
TAG Heuer selects Hammerson’s Bullring for debut standalone boutique in Birmingham


TAG Heuer is to open up its 1st dedicated boutique in Birmingham at Bullring & Grand Central.

It will also be the very first keep to characteristic the brand’s new innovative style idea.

Located on the Bullring’s higher level reverse Sky and Breitling, the 1,400 sq. foot standalone boutique will provide the whole collection of TAG Heuer’s luxurious timepieces when it opens in March. In addition, in-retailer timepiece professionals will be on hand to showcase the brand’s Swiss watchmaking know-how, including restricted edition, novelty and distinctive pieces.

Rob Diver, taking care of director United kingdom & Ireland at TAG Heuer, reported: “With its spot in the coronary heart of the city, Bullring was the distinct choice for our debut TAG Heuer boutique in Birmingham. TAG Heuer presently enjoys powerful model consciousness and retail overall performance in the city, and we appear forward to building on this by showcasing the best of our brand and catering to new and current consumers with a absolutely immersive luxury practical experience in a special TAG Heuer atmosphere.”

The news follows the opening of a regional flagship for East Asian impressed homeware and way of living manufacturer KENJI at the Bullring late previous calendar year. Moreover, JD Sporting activities is set to unveil its new upsized store at the scheme this summer time.

Toby Tait, director asset administration at Hammerson, said: “TAG Heuer’s new Birmingham boutique will even further increase Bullring’s line-up of luxurious watch and jewelry suppliers, a class which proceeds to conduct perfectly. This is just the kind of intercontinental manufacturer our clients have now come to hope as we continue to curate a genuine mix of higher finish, practical experience-led and revolutionary manufacturers and concepts. We’re wanting ahead to the brand’s grand opening.”

Hammerson has also signed a variety of leisure principles for 2023, such as boutique bowling idea Lane7, and interactive football-centered aggressive socialising from TOCA Social.

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