September 30, 2023

Spif Panel

Think Shopping & Women

Tru Blu bought by international bottler

2 min read
Tru Blu bought by international bottler

Refresco Team, a world independent beverage remedies provider for World-wide, National and Emerging (GNE) brands and suppliers in Europe and North The usa, has concluded the acquisition of local non-alcoholic beverage company Tru Blu Beverages.

The acquisition includes a few output services, in Sydney, Brisbane and Perth. These will be additional to the recent Refresco network of more than 70 production services throughout Europe and North The us.

“By becoming a member of Refresco, our consumers, suppliers and workforce will be able to benefit from the Company’s wide abilities, expertise and know-how,” mentioned Tru Blu Beverages CEO Peter Brooks in Oct, right before the acquisition was concluded.

“We are very pleased to grow to be aspect of the Refresco loved ones, with its solid entrepreneurial spirit and passion to deliver quality provider to its clients. Tru Blu Beverages’ top capabilities and blue-chip buyer foundation gives Refresco a strong entrance into the Australian market place. We glimpse ahead to creating an even much better system alongside one another.”

The integration system will commence promptly, with Tru Blu Drinks to be rebranded as Refresco.

Refresco CEO Hans Roelofs claims the acquisition of Tru Blu Drinks produces a new system for Refresco, in line with its strategic guarantee to broaden into a third continent.

“The a few strategically located producing internet sites are the starting issue for our future footprint in the location,” he explained. “Acquiring Tru Blu Drinks even more strengthens our situation as beverage answers service provider to branded prospects and leading suppliers globally, and provides new prospects for even further advancement.”

The submit Tru Blu acquired by worldwide bottler appeared initial on Retail Planet Journal.

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