September 30, 2023

Spif Panel

Think Shopping & Women

Waitrose to add dedicated Gail’s Bakery areas in 64 stores

2 min read
Waitrose x Gail
Waitrose x Gail's Bakery
// Waitrose is rolling out dedicated Gail’s Bakery regions inside of 64 of its retailers from May well
// The grocer is also doubling the variety of Gail’s baked products in retailers and incorporating new traces

Waitrose is to introduce focused Gail’s Bakery areas within 64 of its outlets throughout the south and east of England by May perhaps.

The upmarket grocer is also doubling the vary of Gail’s sourdough breads and baked goods it shares in 95 of its shops as effectively as incorporate new traces of bagels, baguettes, crackers and muffins.

The shift to roll out committed parts of the bakery chain follows a effective trial in three of the retailer’s suppliers at the end of past yr.

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Waitrose bread consumer Aileen Kell explained: “The Gail’s model is actually loved by our consumers, so I’m delighted that we’re rolling out this greater selection and focused parts.

“Like us Gail’s are passionate about sustainability when it arrives to applying superior high quality components, packaging, and recycling so they make a excellent lover for us as we develop our baked products business.”

Gail’s controlling director of grocery and wholesale Dan Barrett claimed: “We are delighted to be constructing on our decade’s long partnership with the Waitrose crew to carry superior bread to even additional communities.

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